QR Codes Get Big & Beautiful

Ad for JetBlue Getaways, spotted in a train station

I recently went on a business trip to New York and spotted many innovative ways that designers are using QR codes on traditional billboard ads.

I love how this design for JetBlue Getaways makes the QR code a primary element of the ad. If you look closely, you can see that each square of the enlarged code includes a picture of people on vacation. The actual scannable code is included in the lower-left corner.

While the JetBlue ad caught my eye, unfortunately, it wasn’t very functional. I couldn’t bring up the site on my iPhone, because I was inside a subway. Ah… if only we were in Seoul, Korea, where people chatter and text even in the bowels of a train station.

 

Picasso Exhibit QR code

By far the most stunning example of QR code advertising. The code accesses the website discoverthemaster.com, featuring 15 pieces of Picasso’s art, and a link to buy tickets to the exhibit, which is currently at the Virgina Museum of Fine Arts. A large mural of this can be seen in New York’s Soho district, near Wooster and Grand. When I was in NY, I only saw the beginnings of the mural. I would love to see the finished version; it’s truly a work of art.

 

Picasso QR code mural. Image from Gothamist.com

For more images of cool QR codes, check out the Flickr group, QR codes in the Wild.